Global Counseling Network
case study

Global Counseling Network

Branding and Website
Global Counseling Network
Global Counseling Network

Global Counseling Network offers the highest quality in online therapy by partnering with the finest therapists, equipping them with solid video conference technology, and cultivating them with care and dignity. GCN is one of the fastest growing online counseling services around; more importantly they are the most trustworthy, counselor-focused, client-centered agency in the online mental health space.

Global Counseling Network

To match Global Counseling Network’s stellar growth, we created a new ecosystem of design elements to communicate their reliable tech and their therapeutic expertise. Including a fresh logo, rich color palette, warm photography style, modern web experience, and new messaging set to exhibit their hospitality and skill, the new visual and verbal identity is authentic to GCN’s heart and sets the trajectory for their bright future.

In support of their vision, we partnered with GCN to develop a narrative to garner confidence and engender trust among interested investors. We designed a deck to support GCN’s story-telling in words, imagery, and design elements to facilitate their fundraising efforts.

Global Counseling Network
Global Counseling Network

In the end, with the help of a new visual identity, verbal identity, story-telling collateral, and web experience, Global Counseling Network encountered a doubling of their intake rate contributing to their continuing growth and mental health work.

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