case study

Denver University

Executive MBA Summit Series

Brand strategy

Understanding

Branding

Visual Identity

Print Design

Denver University’s Executive MBA program needed program-wide coherence to connect the courses with the students’ futures.

We discerned a through-thread, then designed and developed reflection exercises to enhance congruence and engagement.

We deployed the reflection exercises on an in-house platform to encourage engagement and create a simple and singular touch point with the students.

The end result was a clearly identified coherence through the program, so that the students understood the path to the end, and could talk about with their network, encouraging potential students to connect with the program.

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